350 million
Born between 1981 and 1986, there are over 350 million Chinese millennials – accounting for over 25% of the Chinese population, or roughly 4.5% of the entire worlds population
Chinese millennials...
Are highly educated
25% hold a bachelor degree or higher
Are highly educated
25% hold a bachelor degree or higher
Are highly educated
25% hold a bachelor degree or higher
Are highly educated
25% hold a bachelor degree or higher
“Move over baby boomers, Chinese millennials are the new ‘demographic tidal wave’ sweeping through the world – fundamentally changing everything in their path”
your target consumer
350 million millennials are demanding better quality food at better prices
Responsible for purchasing fresh food for themselves and their young families, Chinese millennials are are faced with the daily dilemma of choosing between untrustworthy local produce or unaffordable imported produce.
That is why we have spent the last 5 years re-engineering the fresh food supply chain to increase speed to market, whilst at the same time keeping costs down and maintaining premium eating quality.
A new way of shopping
China is the world leader in mobile commerce, spending over RMB 17 Trillion through mobile phone transactions in 2018.
According to recent statistics, 8 out of every 10 Chinese person made a purchase on their phone in the last week, compared to the global average of 3 out of every 10.
How we target millennials
Our sales and ordering APP integrates seamlessly with major Chinese fresh food platforms. So all the Chinese consumer needs to is click on the link embedded in the digital content to have fresh produce delivered from overseas to their home in under 72 hours
