350 million Chinese millennials
Born between 1981 and 1996, there are more than 350 million Chinese millennials, representing more than 25% of the Chinese population, or about 4.5% of the world’s population.

210 million generation z
Born in the late 1990s to 2010, there are more than 210 million Chinese millennials, accounting for 15% of the Chinese population.
More than 30% of China’s total consumption!